Value Proposition Design, by Alex Osterwalder

izstrādes un testēšanas procesu, kas novērš minēšanu, radot produktus un pakalpojumus, kuri precīzi atbilst klientu vajadzībām un vēlmēm.
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Value Proposition Design is intended for anyone who has been frustrated with business meetings based on endless discussions, hunches, and intuition, with costly new product launch projects that have failed, or simply disappointed by the failure of good ideas. The book will help understand the principles of a great value proposition, get closer to customers, and avoid wasting time on ideas that won't work. You will learn a simple yet comprehensive process for designing and testing value propositions that eliminates guesswork, creating products and services that precisely meet customer needs and desires.
Delivery is not included in the price.